Mission Sustainability

One of the graphic designer’s most trusted friends is paper. It has been the substrate for the majority of our printed work since the inception of the craft in the late 1800s. The impact of the print designer on our planet is most evident through an analysis of the paper industry. Since 1961, the global consumption of wood/paper has increased 64%. Designers have helped, through our profession, to deplete the planet of fifty percent of its most bio-diverse forests and to fuel the need for oil by choosing predominantly petroleum-based inks.
My idea is to encourage graphic designers to become more sustainable in his/her craft. My website www.re-nourish.com can easily be accessed at work/studio and provides tips, definitions, best practices and links to sustainable vendors.